Corporate Identity

Corporate Identity

Whilst having a link with branding, corporate identity generally applies more specifically to the visual perceived image of a corporation, rather than to an individual product. The intent of a strong corporate identity is to promote this cohesive visual image, both within the company - as a corporate culture - and externally to clients and rivals as a strong visual corporate identity.

In practical terms, for designers, this involves the development of a logo (or group of logos) and a set of printed visual guidelines - usually in the form of a Corporate Identity Manual - as to how the organisation's corporate identity is to be represented in publications, web sites and advertising campaigns. A Corporate Identity Manual would include samples of logotypes and layouts, instructions for their usage, color guides and color swatches. [1]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References: [1]www.designtalkboard.com [2]www.webopedia.com [3]www.motive.co.nz [4]www.joedolson.com [5]www.wikipedia.org [6]www.beseenwebdesign.com [7]www.launchmark.com [8]www.101webbuilders.com [9]www.answers.com [10]www.usabilityfirst.com [11]www.designer-info.com

Content(s) on this page is provided for informational purposes only, and is copyrighted by and belong to the respected owner(s) as referenced. If you own the rights to any of the content(s) and wish they be removed, please contact us and we will remove them immediately or at your choice, provide a credit and a link.