Design Concept

Design Concept

A design concept is the graphic designer's idea or solution to a client brief. Often a designer will produce more than one concept, so that the client can have a choice. There is some debate amongst designers as to how many concepts to show a client. Companies often want to see many options - especially with logos - whilst many creatives argue that clients should only be given two or three well thought through ideas.

Design concepts are often presented as either printed presentations or electronic visuals. Sometimes these are presented to the client in person on boards, or on a laptop or display screen. For smaller jobs, concepts are often simply emailed to the client as a PDF or image files. Visual concepts are often backed up with written documentation. The latter is especially important with larger design projects and for website design. [1]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References: [1]www.designtalkboard.com [2]www.webopedia.com [3]www.motive.co.nz [4]www.joedolson.com [5]www.wikipedia.org [6]www.beseenwebdesign.com [7]www.launchmark.com [8]www.101webbuilders.com [9]www.answers.com [10]www.usabilityfirst.com [11]www.designer-info.com

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