Look And Feel

Look And Feel

Look-and-feel describes is the way that branding and communication messages are reflected the design of a website.

'Look' relates to the visual design aspects of a website: type-size, page layout, etc.

'Feel' relates to the experience of using a website.

For example, when using a website does a person find it to be friendly, formal, helpful or confusing?

There are similarities between website 'feel' and the field ergonomics. A positive feel is often due to there being a good fit between what a person is seeking to achieve, and how the website works. Within the science of human-computer interaction (HCI), feel is often discussed in terms of usability.

Look-and-feel is affected by (the combination of):

  • Information architecture
  • Navigation
  • Interface cues
  • Tone (writing style)
  • Layout
  • Typography
  • Colours
  • Imagery
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References: [1]www.designtalkboard.com [2]www.webopedia.com [3]www.motive.co.nz [4]www.joedolson.com [5]www.wikipedia.org [6]www.beseenwebdesign.com [7]www.launchmark.com [8]www.101webbuilders.com [9]www.answers.com [10]www.usabilityfirst.com [11]www.designer-info.com

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