SEM

SEM - Search Engine Marketing

Search engine marketing involves a strategic approach to driving/attracting users to a website. This includes:

  • Attractor design
    Creating copy and imagery to drive a user to click-through to a website
  • Paid placement or pay-per-click (PPC)
    Determining where a website should be promoted to attract an audience
  • Search engine optimisation
    Developing web content to achieve a high ranking in search engine results pages (SERP)
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References: [1]www.designtalkboard.com [2]www.webopedia.com [3]www.motive.co.nz [4]www.joedolson.com [5]www.wikipedia.org [6]www.beseenwebdesign.com [7]www.launchmark.com [8]www.101webbuilders.com [9]www.answers.com [10]www.usabilityfirst.com [11]www.designer-info.com

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