SEO

SEO - Search Engine Optimization

Search Engine Optimization (SEO) is an act of increasing the number of visitors to a particular web site by adding appropriate keywords and phrases, and thus ranking high in the search results. The higher a web site ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive web sites it takes a lot of professionalism and time to tweak the web site in order to be well optimized and search engine friendly. [7]

The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process. [6]

Search engine optimization describes a part of the process to making certain a website appears to its best advantage in search engine results pages. Some search engine optimization processes, described as "Black Hat", involve attempting to deceive search engines into believing a site is more relevant than it is. [4]

Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. [2]

The process of making a web site able to be indexed by a search engine spider and receive high placement in the index for specific key words or search terms because of relativity. The higher a site ranks in the index, the better the chance is of someone finding the site when using the targeted keywords or search terms. SEO should start at the beginning of a site's conception and ideally, a site should be built around the target keywords. Good web site developers will optimize a site as they are building it.

Note: Care should be taken when choosing a web site developer or SEO company to insure that they do not use unethical methods which could cause a site to be banned from search engines once they discover them. [8]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References: [1]www.designtalkboard.com [2]www.webopedia.com [3]www.motive.co.nz [4]www.joedolson.com [5]www.wikipedia.org [6]www.beseenwebdesign.com [7]www.launchmark.com [8]www.101webbuilders.com [9]www.answers.com [10]www.usabilityfirst.com [11]www.designer-info.com

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