Small And Medium Business Web Marketing

Small And Medium Business Web Marketing

A small business may be defined as a business with a small number of employees. The legal definition of "small" often varies by country and industry, but is generally under 100 employees in the United States while under 50 employees in the European Union (In comparison, the American definition of mid-sized business by the number of employees is generally under 500 while 250 is for that of European Union). These businesses are normally privately owned corporations, partnerships, or sole proprietorships.

Small businesses are common in many countries, depending on the economic system in operation. Typical examples include: small shops, hairdressers, tradesmen, solicitors, lawyers, accountants, restaurants, guest houses, photographers, small-scale manufacturing etc. Small businesses are usually independent.

Marketing the small business

Common marketing techniques for small business include networking, word of mouth, customer referrals, yellow pages directories, television, radio, outdoor (roadside billboards), print and internet. Electronic media like TV can be quite expensive and is normally intended to create awareness of a product or service.

Many small business owners find internet marketing more affordable. Google AdWords and Yahoo! Search Marketing are two popular options of getting small business products or services in front of motivated Web searchers. Advertising on niche sites can also be effective, but with the long tail of the internet, it can be time intensive to advertise on enough sites to garner an effective reach. [9]

Internet marketing may be a combination of:

  • Search Engine Marketing
  • Permission-based Marketing
  • Viral Marketing
  • Buzz Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References: [1]www.designtalkboard.com [2]www.webopedia.com [3]www.motive.co.nz [4]www.joedolson.com [5]www.wikipedia.org [6]www.beseenwebdesign.com [7]www.launchmark.com [8]www.101webbuilders.com [9]www.answers.com [10]www.usabilityfirst.com [11]www.designer-info.com

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