Landing Page

Landing Page

'Landing page' is a generic term for the first page a person sees when linking to a website.

The landing page may be the homepage, but due to the use of search engines, it is increasingly likely to be a content page.

From the perspective of search engine marketing, a landing page contains content designed (optimised) to achieve a high search engine relevancy ranking. (A high relevancy ranking means that the webpage will be listed within the first few pages of a search result.) [3]

The specific web page that a visitor ultimately reaches after clicking a search engine listing. Marketers attempt to improve conversion rates by testing various landing page creative, which encompasses the entire user experience including navigation, layout and copy. [6]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References: [1]www.designtalkboard.com [2]www.webopedia.com [3]www.motive.co.nz [4]www.joedolson.com [5]www.wikipedia.org [6]www.beseenwebdesign.com [7]www.launchmark.com [8]www.101webbuilders.com [9]www.answers.com [10]www.usabilityfirst.com [11]www.designer-info.com

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